A premium wedding photography studio commissioned an advertising campaign for Facebook, Instagram and Google. My task was to adapt their pre-written copy into a refined visual identity that aligns with their brand palette and logomark. To comply with Facebook’s 20% text limitation, I deployed a precise 5×5 grid system to structure each creative asset with elegance and clarity. Drawing on the brand’s core values: luxury, minimalism and sophistication. I designed layouts enhanced by a subtle white-paper texture and delicate floral line-art. These refined elements complement the photography and reinforce the premium positioning. The CTA buttons echo the rounded-square shape of the logo’s emblem, creating a consistent and intentional visual connection across all touchpoints. In parallel, I developed an A/B testing framework for the call-to-action copy, comparing ‘We’ll Capture It’ with ‘We’ll Capture Your Wedding’. We hypothesised that a more personalized, emotive message would encourage higher quality leads, especially within this particular segment of the wedding market.